Embedded Files
Designing the WTOS Delft kit was an exciting project where I worked with the club's board and Vermarc to create a unique and beautiful cycling jersey. The goal was to develop a design that not only met the specific brief for the kit but also resonated with the club's history and looked towards the future.
Drawing inspiration from WTOS' vintage kits, we embraced a classic black and yellow colour scheme, aiming for a clean and straightforward aesthetic reminiscent of earlier designs. To give it a modern twist and connect it to the club's roots, we subtly integrated Delft Blue-inspired floral patterns. This is a key design element that is unique to one cycling association in the Netherlands – WTOS Delft.
Key design elements include the prominent yellow bands across the chest, which came from the current design but made symmetrical. They are strategically placed and sized according to the Golden Ratio for visual harmony and high visibility. We also placed the yellow highlights on the cuffs for a cohesive look. The colour palette uses blue and yellow primarily, with specific PMS codes chosen to ensure consistency.
Logos and text were carefully positioned for clarity and impact. The front features centred TU Delft and WTOS logos above the yellow band, with a simplified "WTOS" text in a modern sans-serif font. The distinctive fox club logo is displayed on the shoulders, mirrored on the left side to face forward. On the rear, the yellow band continues, and the Tim Krabbé quote "Mannen, ik train me suf" is included, maintaining a connection to the current design. All elements were symmetrically placed and proportionally sized, with specific dimensions provided for various components to meet technical specifications.
This design was developed not just for a single leader, but for all of WTOS members. I hope everyone will appreciate the blend of tradition and modernity, and that this design might eventually be adopted as the main kit in the future. The process involved several iterations, focusing on meeting production requirements and refining the details to create a design that is both aesthetically pleasing and functionally sound.
Initial design proposal, inspiration and design rationale
Initial design proposal, inspiration and design rationale
Mock up and design element inspirations
Mock up and design element inspirations
The design for the Hans van Os trophy kit was required to be a modern reinterpretation of the club's classic vintage designs. Key requirements included using the traditional black and yellow colour palette and maintaining the simplicity and clean lines of earlier kits. The goal was to create a contemporary look that would appeal to current and future members while celebrating the club's past.
The kit's design draws inspiration from two distinct sources. A primary influence came from classic national colour jerseys that feature a bold, traditional band across the chest. Additionally, the design incorporates subtle elements from Delft blue patterns, paying homage to the city of Delft where the club is based. This blend of classic cycling aesthetics and local heritage created a unique and meaningful design. All typefaces and patterns used are open source.
Technical checks, refinement and translation from digital to physical space
Technical checks, refinement and translation from digital to physical space
To ensure accuracy, the colours were meticulously sampled using Pantone swatches, while the proportions were precisely calculated with the Golden Ratio to ensure correct aesthetics in the final product.
Some images are renders and are processed in Photoshop and/or with AI for presentation purposes.
Page updated
Google Sites
Report abuse