The University of Queensland Cycling Club - Design Competition

The University of Queensland Cycling Club is a cycling association based in Brisbane, Queensland, Australia. The club has many talented cyclists, from road to cycling, and it's always great to see the diverse members representing the club. Not only are there uni students, but also alumni who have graduated many moons ago.

I've been a member of UQCC for many years since I started my cycling journey back when I was studying, and through UQCC, I've met many friends that I'm very grateful for.

This kit was made a while ago for the kit design competition. I aimed to create a design that is evolutionary rather than entirely different, to ensure continuity and greater acceptance. The kit features the traditional Queensland maroon as its major colour, complemented by baby blue – my favourite colour – and navy as the minor palette, consistent with other UQ Sport clubs. I believe these colours work well together.

To promote inclusivity, a women's kit was also produced, featuring rose pink as the highlight colour supplied in the design brief. I chose to reverse the colour scheme for the women's kit, which complements the men's design beautifully. Both the modified UQ emblem and the new club logo were also provided in the design brief.

The proportions between the chevrons follow the Fibonacci sequence, also known as the golden ratio, to ensure clean and pleasing aesthetics. This kit design blends tradition and modernity, featuring a distinctive chevron pattern guided by the Golden Ratio to ensure an appealing aesthetic and proportionality, a bold club crest, and a sophisticated colour palette of sky blue and rose pink. The design incorporates traditional Seigaiha waves and cubic motifs, creating a dynamic and visually appealing look. Tailored for both men and women, this kit enhances the club’s visibility and profile.

Submitted handout and slides