Brisbane City Council - Rider Wrap Design Competition

This cycling kit is a great example of design modularity and adaptability, as its overall look was efficiently adapted from the existing UQCC kit. This approach saved a significant amount of time in the design process.

Designed for the Brisbane Riders Wrap competition, an initiative by the Brisbane City Council to promote cycling and active transport, the kit is a vibrant and visually striking piece that draws heavily from the architectural and cultural elements of Brisbane City Hall. The design features a harmonious blend of blue and yellow, the city’s official colours, creating a bold yet balanced aesthetic.

Several intricate patterns dominate the kit: traditional Japanese Seigaiha wave patterns across the shoulders and lower sections of the jersey and shorts symbolise resilience and fluidity; Greek key (fret) patterns adorn the collar, cuffs, and hem, adding a touch of elegance and continuity; and subtle mosaic tiles inspired by the intricate floor tiles of City Hall appear throughout the design, adding depth and texture.

The prominent city crest on the chest stands as a proud emblem, highlighting the connection to Brisbane. This kit not only promotes the city’s vibrant culture but also encourages an active lifestyle among its residents.